Privacy Policy

Last Updated: 2nd Dec 2025

This Privacy Policy describes how The USA Beauty (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.theusabeauty.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

1. Order Processing and Fulfillment

At The USA Beauty, we collect and process your personal data—including your name, contact number, email address, delivery address, and payment information—solely for the purpose of providing you with our products and services. This lawful use is in accordance with the DPDP Act, 2023, and enables us to confirm your purchase, securely process payments, prepare your order, and deliver your items promptly to your doorstep. If you request returns, refunds, or exchanges, we use your data to facilitate those processes efficiently and transparently.

2. Account Creation and Management

When you create an account with us, we securely store your login details, payment preferences, and order history under the guidelines of the DPDP Act. This allows you to easily track past orders, save delivery addresses for quicker checkout, and enjoy a personalized shopping experience with tailored product recommendations that align with your interests and preferences.

3. Service Improvement and Analytics

Your personal data helps us analyze how customers browse and interact with our website. Using this information, we identify popular products, address technical issues, optimize website functionality, and enhance user experience. All data analysis is conducted with respect to the purpose limitation and data minimization principles under the DPDP Act, meaning we only use information necessary to improve our services for you.

4. Marketing and Communications

We use your contact information to send you updates about new products, exclusive offers, and beauty tips via emails, SMS, app notifications, and other digital channels permitted under the DPDP Act. You will always have the right to withdraw your consent for marketing communications easily—via unsubscribe options or by contacting our support team—without affecting necessary transactional notifications related to your orders and account.

5. Fraud Detection and Security

Protecting your personal and payment data is a top priority. We implement robust technical and organizational security measures consistent with the DPDP Act’s safeguards to detect, prevent, and investigate fraudulent or unauthorized activities. We also strongly recommend that you keep your account credentials confidential and notify us immediately if you notice any suspicious activity.

6. Customer Support and Relationship Management

Your personal data enables us to provide you with prompt and effective customer support for inquiries, order tracking, payment issues, or other assistance. Maintaining transparent and timely communication helps us build a trustworthy relationship, in line with the DPDP Act’s principles of fairness and accountability.

7. Legal Compliance and Data Sharing

We may share your personal data with government authorities, law enforcement agencies, or regulatory bodies when required by Indian law or for security purposes. Additionally, we share your data only with trusted third-party vendors—such as payment processors, courier services, and technical support providers—who assist us in delivering our services. These partners are contractually bound to process your data securely and solely for specified purposes in compliance with the DPDP Act.

8. Data Retention and Deletion

Your personal information is retained only as long as necessary to fulfill the purposes outlined here, to comply with applicable legal obligations, or to resolve disputes. After such time, The USA Beauty ensures your data is securely deleted or anonymized to prevent any unintended identification, respecting the DPDP Act’s requirement for data minimization and purpose limitation.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category

Identifiers such as basic contact details and certain order and account information
Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information
Commercial information such as order information, shopping information and customer support information
Internet or other similar network activity, such as Usage Data
Geolocation data such as locations determined by an IP address or other technical measures

Categories of Recipients

Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
Business and marketing partners
Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information

Identifiers such as name, e-mail address and phone number
Commercial information such as records of products or services purchased
Usage

Categories of Recipients

Data Business and marketing partners

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

At The USA Beauty, your personal information belongs to you. We believe you should have clear control and transparency over how your data is collected, used, and managed. The rights described below help you stay informed and provide you choices regarding the personal data we hold about you. These rights arise from the Digital Personal Data Protection Act, 2023 ("DPDP Act") and may apply depending on the nature of your interaction with us.

Right to Access: You have the right to request confirmation about whether we hold your personal data and to receive information about the purpose of processing, the categories of data processed, and the entities with whom your data is shared. You can contact us to obtain access details about your data.
Right to Correction: You may ask us to correct any inaccurate or incomplete personal information to ensure that the data we hold is accurate and up to date.
Right to Erasure (Right to be Forgotten): You can request deletion of your personal data, where such data is no longer necessary for the purposes it was collected for, or where processing is no longer lawful. However, we may retain certain information as required by applicable laws or contractual obligations.
Right to Data Portability: You may request a copy of your personal data in a commonly used, machine-readable format. Where technically feasible, you can request us to transfer your personal data to another service provider.
Right to Restrict Processing: You have the right to request that we limit the processing of your personal data, for example, if you contest the accuracy of the data or object to processing. We will comply where legally required.
Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw such consent at any time. Upon withdrawal, we will stop processing your data unless there exists another lawful basis to continue.
Right to Object: You may object to the processing of your data for legitimate interests, including direct marketing or profiling activities.
Right to Manage Communication Preferences: You have control over marketing communications and can unsubscribe or opt-out at any time. We may still send you necessary transactional communications related to your orders or account.
Right to Nominate a Representative: If you are unable to exercise your rights personally (due to incapacity or death), you may nominate another individual to act on your behalf. We will require proof of authorization before processing requests from nominees.
Right to Grievance Redressal: If you believe your rights are not respected or your request is declined, you can approach us for a review. We commit to transparent handling of your concerns and timely resolution as mandated by the DPDP Act.

To protect your privacy and security, we may require verification of your identity before acting on any requests to ensure your information is protected from unauthorized access.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

Cross-Border Data Transfers

Please note that your personal information may be transferred, stored, and processed outside India by our staff, third-party service providers, and partners in various countries.

Under the Digital Personal Data Protection (DPDP) Act, 2023, we comply with applicable regulations governing the transfer of personal data outside India. Currently, data transfers are permitted to any country or territory except those specifically blacklisted by the Government of India. The Government may notify restrictions based on adequacy of data protection, sovereignty, security, or public interest considerations.

Where we transfer your data internationally, we ensure there are appropriate safeguards in place to protect your personal information and comply with DPDP Act principles, including lawful processing, purpose limitation, and data security.

As the regulatory framework evolves, we will update our practices and disclosures accordingly to maintain transparency and compliance.

Children’s Privacy

At The USA Beauty, we are deeply committed to protecting the privacy and safety of children. Our website and Services are intended for adults and are not designed for use by children under the age of 18. In accordance with the Digital Personal Data Protection (DPDP) Act, 2023, we do not knowingly collect, process, or store personal data of individuals below 18 years of age without verifiable parental or guardian consent.

If we become aware that we have inadvertently collected personal information from a child under 18 without proper consent, we will promptly delete or anonymize that information in compliance with the DPDP Act.

Parents or guardians who believe their child’s personal data has been collected without consent are encouraged to contact us directly. We will take all necessary steps to address the issue in a timely manner, including verification, deletion, and notification as per legal requirements.

The DPDP Act places special responsibilities on us as a data fiduciary to:

Obtain verifiable parental consent before collecting or processing children’s personal data.
Prohibit any targeted advertising, behavioral monitoring, or profiling directed at children.
Implement stringent data minimization and purpose limitation principles to ensure children’s data is used only in their best interests.
Maintain secure safeguards to prevent misuse or unauthorized access to children’s information.

We encourage parents and guardians to supervise their children’s online activities and guide them to use the internet safely and responsibly

Contact Us

If you have any questions about our privacy practices or this Privacy Policy or if you would like to exercise any of the rights available to you, please Contact our support team at

Email US: theusabeauty@gmail.com
Call Us: 9867675518

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.

Business Information

Business Name: The USA Beauty

Owned & Operated By: CloudCart

Registered Address: 19C, Room No. 63, 2nd Floor, Fitwala Chawl, Jairajbhai Lane, Takiwala Compound, Mumbai Central, Mumbai, Maharashtra, 400008, India.